It has been almost exactly one year since I launched my blog, Smart Marketing Strategy, to promote my Cleveland-based marketing consulting business. Here are five more lessons I've learned in my first year as a business-to-business blogger.
1. Be current. A blog is a great place to offer your insights on what's happening in your industry. Commenting on events and trends also makes you part of the conversation and gets others to engage with you. My posts often assess current marketing campaigns or share interesting research or perspectives on marketing that I've gained from speakers at conferences.
2. Be consistent. A blog needs to be a regular publication to earn the interest and loyalty of readers. I aim for a post at least once a week. Anything less frequent becomes easy to forget.
3. Make your blog a priority. Blogging requires a commitment of time and energy, and somehow, it needs to be a priority in your schedule. Try writing early in the morning before your workday begins or on the weekend when your mind is clearer.
