Valentine's Day is Monday. That means guys across the country this week are stressing over what to get that special girl in their life. And yes, many women are also unsure about what to get their guy that will accurately convey their feelings.
It's too bad that life insurance — arguably the most appropriate gift for a loved one when you really think about it — will not even remotely enter the mind of the vast majority of the people who need it most.
This despite the findings of a new survey from the LIFE Foundation stating that 83% of consumers feel that buying life insurance that names the loved one as the beneficiary is a good way to express love for that loved one.
The LIFE Foundation, based in Arlington, Va., released the survey in conjunction with its 2011 Valentine's Day consumer education campaign. If only the organization could have afforded the $3 million price tag for a 30-second Super Bowl commercial — and made it as clever as the Volkswagen Passat Darth Vader kid spot. Then we'd be talking some serious consumer awareness.
As that didn't happen, it is left to you to make your clients and prospects aware that life insurance really does make a great Valentine's Day gift. You'll be preaching to the choir, even if buying life insurance isn't always top of mind. The LIFE Foundation's survey says 77% of men and 88% of women agree buying life insurance is a good way to express love for that loved one. The campaign hopes to draw attention to the fact that just 44% of U.S. households have individual life insurance, and 30% of U.S. households have no life insurance at all.
