The Hartford Financial Services Group is conducting a pilot program using iPads for its annuity sales force.
The pilot group, which was trained on the iPad at the company's national sales summit in late January, is now putting the new tool to work in the field with financial professionals, according to a news release from The Hartford. Initial features include online presentations, marketing materials and product information. Future applications may include online training programs, sales and illustration tools and live video presentations.
"The new tool is really enhancing our speed-to-market with timely information and resources for financial professionals," said Bill Wolfe, national sales manager for annuities at Simsbury, Conn.-based The Hartford, in the news release. "For our wholesalers, it is like having the entire marketing organization in the palm of their hand as they travel around the country."
