Sustainability Formula for Nonprofits Takes Guesswork Out of Equation

Commentary February 07, 2011 at 06:28 AM
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As a wealth manager, you are accustomed to analyzing a company's future prospects before recommending an investment in the business. However, you may not be as comfortable offering advice on whether to accept an invitation to join a nonprofit board or donate money to the organization. Understanding the factors that determine whether a nonprofit is strong and sustainable can increase your value to your clients.

TCC Grouphas developed a formula to evaluate sustainability, based on 30 years of consulting to nonprofits. A statistical analysis of the results of our proprietary survey, the Core Capacity Assessment Tool (CCAT), confirms that there are three main factors that predict a nonprofit's sustainability: leadership, adaptability and program capacity. Nearly 15,000 nonprofit leaders at 2,000 organizations have taken the survey.

Organizations that score high on internal leadership and leader vision are significantly more sustainable than those that do not. To achieve long-term success, leaders must take responsibility for developing and communicating the organization's mission and vision, and for motivating employees to achieve its goals.

Leaders of sustainable organizations let go of consistently poor performers, whether paid or volunteer. They also make cost-effective decisions, based on the per-person cost of services in relation to measurable outcomes or behavior changes.

Next to leadership, fundraising and financial management are the strongest predictors of organizational sustainability. The CCAT analysis suggests that nonprofits build fundraising capacity by putting strong revenue generation plans in place, and engaging all organizational leaders in the ongoing act of leveraging their personal and professional resource networks in order to garner money, time and/or in-kind supports for their organization.

"The real takeaway about fundraising and financial management from the CCAT results is not that organizations need these skills, but rather that, above all, they require leadership in these areas. Too many unsustainable organizations have staff with the right skills but lack effective, operational, measurable, and inspirational leadership," according to TCC Senior Vice President and Director of Research Peter York, who led development of the CCAT.

Sustainable organizations are also able to take immediate and decisive action as a result of program evaluations. Nonprofits that collect and use highâ€quality data by gathering representative stakeholder input on the environment, the problem, the community needs, the effectiveness of their programs, and their operations (including finances), are significantly more sustainable than those that do not.

The third element of the Sustainability Formula is program capacity—an organization's ability to attract and retain the "right" staff, most importantly with the knowledge and experience to deliver high-quality services. This area also requires having the proper facilities to run efficient programs and operations.

We've found that a highly sustainable organization has effective leaders at all levels who hold themselves and everybody in the organization accountable for tangible, measurable success for those being served. These leaders gather resources, are accountable stewards, are perpetual learners and adaptors, and always keep in mind their organization's ultimate goal.

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