McDonald's has its secret sauce. KFC has its secret recipe. And infomercials have a secret formula that helps make them successful.
The most successful salespeople also have a secret ingredient, an ingredient that is often overlooked, neglected or dismissed by their colleagues or coworkers.
This ingredient separates the average salesperson from everyone else. It can help you transform from someone who struggles to meet his or her monthly or quarterly quota to a person who consistently exceeds his or her targets.
It's a simple concept. And because it is so simple many people ignore it.