The simple secret ingredient for advisor sales success

February 01, 2011 at 07:00 PM
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McDonald's has its secret sauce. KFC has its secret recipe. And infomercials have a secret formula that helps make them successful.

The most successful salespeople also have a secret ingredient, an ingredient that is often overlooked, neglected or dismissed by their colleagues or coworkers.

This ingredient separates the average salesperson from everyone else. It can help you transform from someone who struggles to meet his or her monthly or quarterly quota to a person who consistently exceeds his or her targets.

It's a simple concept. And because it is so simple many people ignore it.

Are you ready? Here it is.

Practice. Anyone who embarks on learning a new hobby, sport or language quickly learns practice is the only way to master that skill. It's no different in sales. It is always difficult when you implement something new into your routine.

  • When you first begin making cold calls, it always feels uncomfortable.
  • When you ask new, tough penetrating questions, it feels awkward.
  • When you deal directly with objections, it may seem aggressive.
  • And when you first start asking people for the sale, it causes your heart rate to increase.

The key is to practice these new procedures until they start feeling comfortable and natural. Only then will they start to work. Make the time to practice new concepts and you will improve your results.

Kelley Robertson helps sales professionals master their sales conversations, so they can win more business at higher profits. Get a free copy of "100 Ways to Increase Your Sales" and "Sales Blunders That Cost You Money" at http://www.Fearless-Selling.ca. Robertson speaks at conferences, sales meetings and association events. For information on his programs, contact Robertson at 905-633-7750 or [email protected].

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