The holidays are behind us, and if you are like most people, shaping up your personal and professional life are at the forefront of your mind. Here are five things you can do to shape up your marketing this year.
1. Update content. Review your website and marketing collateral to ensure the information is accurate. More likely than not, you will find at least some of the information is out of date or incorrect. You will also find you have made advancements in your business that you would now like to showcase.
2. Create supplemental collateral. Identify missing marketing pieces. You may have a brochure, but do you have specific information about the unique services you offer? A few additional marketing pieces can make a huge difference in the effectiveness of your communication this year.
3. Take a new headshot. If it has been more than five years or if your physical appearance has significantly changed, it is time to book a photographer. Accurate headshots are important elements to include in staff bios on the website, in directories and on social media profiles. Don't mislead prospects and centers of influence with an out-of-date photo.
