The SEC staff has written an excellent study on extending the fiduciary standard to all advice givers which reflects a keen understanding of the differences between the suitability and fiduciary standards. It calls for a uniform standard that does not "supplant" the 1940 Advisers Act, and explicitly states that "the existing guidance and precedence under the Advisers Act regarding fiduciary duty as developed primarily through Commission interpretive pronouncements … will continue to apply to investment advisers and be extended to broker-dealers, as applicable, under the uniform fiduciary standard."
Moreover, the study recommends "a fiduciary standard no less stringent than currently applied to investment advisers under the Advisers Act" and the standard for all brokers, dealers, and investment advisors "when providing personalized investment advice about securities to retail customers… shall be to act in the best interest of the customer without regard to the financial or other interest of the broker, dealer, or investment adviser providing advice."
This study is a bold blueprint and provides an excellent foundation for the rulemaking to follow, where the standard will be shaped. The staff are to be commended for their excellent work. Most significantly, the report's repeated reinforcement of the need to preserve the fundamental fiduciary duties of loyalty and care establish touchstone principles that are central to meaningful reform.
(Mr. Rostad is the chairman of the Committee for the Fiduciary Standard; see AdvisorOne's multipart exclusive series on the process by which a fiduciary standard came to prominence over the past two years.)
In 1963, when the investment advisor's fiduciary status was explicitly confirmed by the U. S. Supreme Court in the seminal SEC V Capital Gains Research Bureau, the duty