Advisor alert: New Year's resolutions are rubbish

January 15, 2011 at 07:00 PM
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Every year it's the same–we make New Year's resolutions about everything–but mostly about eating better, losing weight and better managing our finances.

Articles about resolutions are all over the media: newspapers, magazines, radio and TV spots. Inboxes are crowded with marketing chock-full of New Year's resolution products and programs. There's a lot of energy put toward resolutions that are typically dumped or forgotten by the end of January.

Resolve to go weekly

I don't make New Year's resolutions because I know it's an exercise in futility. Here's what I do instead: I create weekly goals. Each week I decide what I want to accomplish, who I want to thank and who I miss talking to. It's much more manageable, and I don't forget.

I've received so many lovely holiday greetings, and I sometimes wonder why we wait until December to let others know we value their business, their friendship and their contributions.

So thank you. Thanks for all you do, thanks for weathering a tough year, and thanks for working as hard as you do to build your business.

Here's to a great 2011!

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Joanne Black is a professional sales speaker, sales webinar leader and author of "No More Cold Calling: The Breakthrough System That Will Leave Your Competition in the Dust" from Warner Business Books. Visit www.nomorecoldcalling.com.

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