Peer-to-peer

Commentary January 12, 2011 at 07:00 PM
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Early January seems like an ideal time to remind our readers that Life Insurance Selling's content is built around a peer-to-peer approach — and that such an approach sometimes requires your help.

We have long fostered a community of highly engaged, successful producers sharing best practices in selling techniques, marketing, product knowledge and emerging opportunities — dating all the way back to the magazine's founding in 1926.

We are constantly on the lookout for good story ideas and for producers in the field to contribute articles that provide real value for your contemporaries. Got a great story about how you went the extra mile to help out a client in need? Or about an effective method you use to communicate the value and importance of life insurance to prospects? How you have made an impact by targeting a specific market niche? Have some great ideas to share about getting the most out of your relationships with BGAs or IMOs?

We want to hear from you, whether you have contributed to the magazine before or not. If you are highly ethical and good at what you do, have a good story to tell and can communicate effectively via the written word, shoot me an e-mail at [email protected], and we'll figure out whether we might have a good fit for an article in Life Insurance Selling.

Another avenue you might consider for a unique story is the LIFE Foundation's realLIFEstories Client Service Awards, a great program which just announced a call for entries this week. To find out more about that opportunity, see ourarticle in today's QuickTips.

More blog entries from Brian Anderson.

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