2011 Looks to be a Good Year for Executive Bonus Plans

Commentary January 09, 2011 at 07:00 PM
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After a dismal 2008 and 2009, businesses are once again implementing life insurance-funded executive compensation plans for non-owner key executives. The double-digit sales increases enjoyed last year by the advisors and home office executives I interviewed for the "year ahead" feature, which begins on p. 21, testify to turnaround.

Not surprisingly, most small and mid-size businesses served by producers are electing an IRC Section 162 executive bonus: cash to pay for a permanent insurance policy on the life of a key executive who selects and owns the product. Typically, the employer funds a single bonus equal to the policy premium; but many firms "gross up" or double the bonus to cover the key employee's income tax liability.

Why do so many small businesses continue to favor bonus plans over alternative executive comp arrangements? For starters, they're simple to set up and maintain: The plans can be established, administered and terminated without IRS approval or government reporting.

Contrast this with regulation of non-qualified deferred compensation plans. Informally funded with cash value life insurance, these plans since 2005 have had to comply with a maze of rules under IRC Section 409A regarding the timing of deferrals and distributions. The setup and administrative requirements can be costly, which explains why generally only mid-size and large businesses adopt the plans.

Also to consider: Because employer-owned cash value policies that fund NQDC plans are carried as an asset on company balance sheets–admittedly a positive for those businesses needing the cash on hand–companies also pay gains on the policies' investment earnings. That may be perfectly acceptable for a largely, publicly held C-corp. But pass-through entities–S-corps., LLC and LLPs–often view such arrangements unfavorably because the taxable gains fall on the individual owners.

That's not the case with executive bonus arrangements, which offer businesses other advantages. For the employer, the premium costs are tax-deductible. If the policy is a variable or VUL contract, the key employee can direct investments in the policy's subaccounts.

Because the policy is owned by the employee (and thus portable) it generally is also protected from claims of the employer's creditors. Plus, the key employee can with withdraw funds or borrow against the policy (up to the amount of the premium paid) tax-free. At retirement, the accumulated cash value may be received as a lump sum or in installments. And in the event of the employee's passing, beneficiaries receive the death benefit proceeds income tax-free.

The bonus plan is, in sum, a good deal. But these factors alone don't explain business' renewed interest in the technique since the 2007-2009 downturn. Also to be weighed are companies improved finances.

Albert "Bud" Schiff, CEO of NYLEX Benefits, a Stamford, Conn.-based subsidiary of New York Life, says that most healthy companies have accumulated significant cash reserves since the end of the recession. And many see the life insurance-funded bonus arrangements (NYLEX uses institutionally priced contracts) as ideal vehicles in which to park cash because of the life policies' tax-favored treatment.

An expectation among experts that income tax rates will eventually rise also is fueling interest in bonus plans. Why defer compensation if, once eligible to receive distributions from a 409A-compliant plan, the key executive will be in a higher tax bracket? It's more sensible to pay income tax now under a bonus plan while rates are still low. And, as per the recent legislation extending the Bush-era tax cuts, advisors will have an additional two years to promote bonus plans as a wise tax play.

No doubt, many of the plans to be established in 2011 will be the plain manila type–cash for life insurance, with no strings attached. But I suspect a growing number will be restrictive endorsement bonus arrangements (REBAs), which typically use vesting schedules to keep key execs loyal. These "golden handcuffs" allow the employer to recover some or all of additional compensation (such as the bonus gross up) if the key exec should depart the firm before plan fully vests.

Tony Brandt, a MassMutual advisor and principal of Skylight Financial, Cleveland Ohio, says he anticipates continued success in 2011 marketing REBAs; and, more generally, plans that divide payouts among several benefits. Example: a bonus arrangement that bundles cash compensation with life insurance, a long-term care policy and disability income insurance.

However structured, the executive bonus plan is likely to enjoy strong demand in 2011 among small businesses. All the key indicators–continued economic recovery, healthier cash flows among businesses, a favorable tax environment and, not least, the ever-present need to recruit, reward and retain top management talent–point to the market's robust growth. And that's good news to my ears.

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