If you plan to start selling long-term care insurance (LTCI), here's a review of the basic needs and trends of the product to help you get started.
The Need
It's natural to focus on custodial-care nursing home stays because of their cost. According to the American Association for Long-Term Care Insurance's 2010 Sourcebook, a private room cost an average $220 per day or $80,300 annually in 2009. Local costs vary, but obviously a nursing home stay can be financially devastating.
Nursing homes are only one delivery method for long-term care, however. In his continuing education training program for WebCE.com, "Long-Term Care Fundamentals," Paul Winn, CLU, ChFC notes that LTC involves a range of health-care services. Custodial care provides individuals with assistance in the activities of daily living: bathing, dressing, eating, etc. Depending on the person's needs, other health care services can range from intermediate- to intensive care. LTC can be provided in a person's home, community-based facilities and alternate care facilities, as well as nursing homes.