Kehrer-LIMRA: Banks Sell More Variable Annuities

January 07, 2011 at 07:00 PM
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Banks are reporting a drop in fixed annuity sales – and an increase in variable annuity sales – for November 2010.

Sales of fixed annuities at banks fell 36%, to about $1.1 billion, while sales of variable annuities rose 42%, to $1.5 billion, according to Kehrer-LIMRA, a bank research unit of LIMRA, Windsor, Longevity riskConn. Overall bank annuity sales fell 6%, to $2.6 billion.

Banks sold $1.40 in variable annuities for every $1 of fixed annuities sold. In November 2009, the ratio was 64 cents in variable annuity sales for each $1 in fixed annuity sales.