Strategic Giving Satisfies Dual Goals of Family Foundations

Commentary January 06, 2011 at 11:35 AM
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In recent years, much of the growth in the philanthropic world has come from family foundations. They now account for more than half of the approximately 77,000 independent foundations in the U.S., according to the Foundation Center. In our firm's work with these foundations, we have found that they present unique challenges compared to other private foundations.

While the purpose of all charitable foundations is to make a difference in addressing societal problems, family foundations have the additional goal of engaging family members in a common endeavor. These two purposes can conflict, since solving complicated social problems requires focus and strategic grant making. However, all family members are not necessarily engaged by the same issues; nor do they always share the same views on how to address them.

In the vast majority of cases, descendents and other members of the founding donor's family control funding decisions. Typically, the foundations begin by providing grants to nonprofit organizations that reflect the founder's personal interests. However, as decision-making moves to the second, third or subsequent generations, the interests of family members diverge, resulting in a more diverse portfolio and diluted social impact.

Many foundations assume that to maintain the interest of family members, grants must reflect their personal preferences. While the favored nonprofits may be worthy of support, the result is diminution of the foundation's impact.

It doesn't have to be that way. Foundations that develop a unifying strategy can be both more effective and more successful in engaging family members, according to Ashley Snowdon Blanchard, board president of the Hill-Snowdon Foundation and a senior consultant at TCC Group.

Blanchard recalls that at her family's foundation, board members used to approve one another's projects with very little discussion about what they hoped to accomplish. The result was often a hodgepodge of grants that, in the end, resulted in the whole being little more than the sum of its parts. They decided to undertake a strategic planning process, beginning by identifying the grants they felt were most important. They found that many of these grants went to organizations supporting disadvantaged youth. As a result, the board identified youth development as its first funding priority.

"This focus was broad enough to allow trustees with different passions to be engaged. On the other hand, the focus was narrow enough to translate into funding guidelines clarifying what we would and would not fund," Blanchard said. "As the board collectively learned more about the issues, they refined their funding focus.

To accomplish the larger goal of an impactful grant program, family members agreed to put aside some of their personal interests and pet projects."

Today, the board analyzes grants based on how they help further the foundation's focuson training youth leaders. "We spend the majority of our board meetings on site visits or on in-depth discussions of topics like education reform and unemployment, and how the Foundation can help address them," Blanchard noted.

Working together to develop a grant-making strategy allows family members to exchange ideas and find common ground. Regardless of where they live, what political party they support, or their professional backgrounds, they usually can agree on some common areas of interest and some strategies everyone can support. Once they identify the focus area, learn more about it, and make strategic grants, family members can see the results of their giving. The collective satisfaction of having a demonstrable impact on a social problem can bring families together in a unique and powerful way.

One value that everyone shares is the desire to be effective. As Blanchard puts it, "There is no reason to assume that family unity and effectiveness need to be opposing virtues, and ample reason to believe that they can in fact be complementary."

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