For many financial advisors, the most difficult question for them to answer is, "What do you do?" Yet that question is so fundamental to success in their business. It provides you, as a financial advisor, with the opportunity to describe the essence of your "value proposition."
We know great businesses have a simple and compelling way in which they describe their value proposition. So how do top advisors turn that question into a business opportunity?
For John Nicola, it is quite simple. Nicola Wealth Management's ideal client is a high-net-worth business owner, professional or retiree. Nicola knows these people are concerned about creating and distributing wealth. When Nicola interacts with someone who fits his ideal client profile, his response to the question is, "We help our clients create and distribute wealth."
