Blogging is a fundamental change in the way people communicate. There are more than 2 million blogs published worldwide. Millions of people read this content daily, and if you're not out there talking about what is relevant to your clients and prospects, you're missing out on a big opportunity.
In your blog, talk about anything that adds value or is of interest to your clients and prospects, such as, "5 questions to ask when buying life insurance" or "10 steps to retirment planning." Readers have come seeking information and don't want to be sold to. They use blogs much like they would a news article, referral or user review. If you use your blog to sell, readers may be turned off and simply search elsewhere.
