Don't settle for mediocrity. It won't always be easy, but sometimes, so as to not completely sabotage your success, you'll have to step out of your comfort zone. This means that if your current plan of action, no matter how comfortable it is, isn't producing increased success in your sales and/or marketing … change it up!
In sales, getting out of your comfort zone may be as simple as pushing yourself to become more disciplined in making cold calls. We all can easily come up with reasons (actually excuses!) why we can't take time from our very busy days to make cold calls that we know will ultimately pay off. However, once you get yourself into a routine, which should only take about three weeks to do, it will be one of your most valuable success decisions.
There are two essentials in getting motivated to make cold calls: developing a good list that is demographically selected and up to date, and getting your head completely in the game.
You can't expect the results you want from your cold calling if you're not totally into it. You must be enthusiastic and have this resonate in every call you make. And you must believe that every time you pick up that phone, you are on your way to a fabulous outcome. Of course, we all know that every call won't turn into a sale. But because it is definitely a numbers game, every time you dial, you're laying the groundwork for success.
