The SEC proposed a new rule on Tuesday that would define what kind of firm could call itself a "family office." The agency was required to define the term under the Dodd-Frank Wall Street Reform and Consumer Protection Act, which became law on July 21.
The intent of the proposed rule, the SEC said in a statement, was to help those managing their own family's financial portfolios determine whether their "family offices" could continue to be excluded from the Investment Advisers Act of 1940.