I just want to be done hearing about this recession. But businesses are still folding or becoming unrecognizable in terms of staff, clients and success. Ultimately, we have to get more quantitative. If what we are doing is not getting tangible results, we have to make a change. Here are some of smart and simple activities to consider:
1. Focusing on sales and marketing again in an inspired way. The most successful have become more aggressive in messaging their value and benefits and letting their target market know what they do so well. It is simply getting back to a daily focus on the core of what makes a business successful: more sales.
2. Asking, "What's the return on investment?" For instance, a seminar or event isn't successful based on the number of attendees; it's based on the results and measurable outcomes (i.e., sales or referrals). Firms are getting increasingly quantitative – as if they were publicly traded companies – imagine that. Sounds simple, but setting a sales objective for everything you do and reaching it is truly inspiring.
