Bring on the Good Guys
I have written a lot about industry reputation lately, and on how the general public vilifies insurance by default. A while back, I got a comment from one reader who wished the industry could pull together and run some public service announcements or something to show the good that this industry does. Well, somebody has done one better.
On October 16-23, the Insurance Industry Charitable Foundation will hold its annual Volunteer Week, where more than 2,000 industry professionals will pitch in three or more hours of volunteer service at various neighborhood and community nonprofit organizations. Volunteer Week has been a West Coast institution for 13 years, where it as contributed over 120,000 hours of service. 2010 will be the first time the event is also being held in the New York-New Jersey-Connecticut area.
The IICF is fairly well-known across the property & casualty industry, but not so much in the life & health world. It was founded in 1994 by the insurance industry, which continues to fund it. In addition to providing more than 120,000 hours of community service so far, the IICF has also issued more than $20 million in grants to a wide variety of nonprofit causes.
