Being genuine with prospects

Commentary September 22, 2010 at 08:00 PM
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Is there a way to "get real" with prospects? I'm not sure. While I like teaching seminars, such as "Successful Money Management," I wonder about forcing appointments by passing around the clipboard.

The dinner meeting is OK; however, the purpose seems mainly to disturb prospects, and it seems fairly easy to make older people worry. A client of mine who had attended a dinner meeting–she wanted the free dinner, she said–came to me saying she "had to have a trust," even though she had no need for one.

At times, I wonder why we can't just invite people to discuss the actual process of financial or investment planning. Why can't we do that?

Maybe I'm crazy — maybe it's a Jerry Maguire moment, right? Somehow, though, I think there must be a way to attract customers without being manipulative. I'll work on it. If you have any ideas, write back.

Have a fantastic week. Do good work and have some fun, too.

Check out more blog entries from Richard Hoe.

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