Can advisors maintain client relationships if distance makes it impossible for the client to drop by the office or come in conveniently for regular meetings? According to some advisors, it's not only possible; it's easy with the right combination of communications methods.
Going online
Rick Kahler, MS, CFP, president of Kahler Financial Group, Rapid City, S.D., relies on:
- GoToMeeting, an online conference service that offers integrated desktop sharing and audio.
- Skype video-conferencing in conjunction with GoToMeeting.
- Also, his firm's website is interactive and gives access to the client portal, budgeting software, brokerage accounts and forms.
- Kahler says he works best with clients who have at least a basic mastery of computers and Internet usage. The technology-centered approach works: Kahler says client feedback has been positive and his client-attrition rate is low.
Constance Stone, CFP, ATP, president of Stepping Stone Financial Inc., Chagrin Falls, Ohio, uses:
- Web conferencing with both local and out-of-town clients. The arrangement saves clients driving time to her office, she says.
- She also uses the usual mix of phone conferences, e-mail and regular mail when needed.
Blending Methods
