Game of Life gets custom treatment from New York Life

New York Life was inspired to join forces with Hasbro to combine their unique interests in 'life' in a fun, appealing way. The result is the New York Life edition of the Game of Life. The New York Life edition offers all of the important life decisions included in the original with the addition of important life insurance decisions.

New York Life is the only business outside the entertainment industry to create its own unique version of The Game of Life, originally created in 1860, which simulates a person's travels through his or her life, from college to retirement, with jobs, marriages and children (or not) along the way.

In the New York Life edition, each of the boxes on the board are proprietary to New York Life and the game focuses on the concepts of saving for retirement, the importance of life insurance, different investment choices, the benefits of long-term care insurance and guaranteed lifetime income. The overall message is that by building a sound financial foundation, consumers will be well-prepared to handle life's financial storms.