You don't need a large budget to see results from your marketing. Below are five marketing ideas for advisors on a tight budget.
Idea #1: E-mail marketing – Send e-mail newsletters on a monthly or quarterly basis to stay top of mind with your clients, prospects and centers of influence. Cost: Starting at $0 per month using MailChimp.com
Idea #2: Webinars – Host a webinar for your current clients, prospective clients and centers of influence from the comfort of your office for a fraction of the price of a live seminar. Cost: $99 per month using GoToWebinar.com
Idea #3: BlogTalkRadio.com – Create your own live online radio show for a specific niche market and post the recorded podcasts on your website or blog to drive traffic to your site. Cost: Free
Idea #4: LinkedIn – The professional social networking site allows you to connect with prospective clients and centers of influence through the thousands of groups ripe with your target market. Cost: Free