As part of our 10th anniversary issue, I reached out to many of the top advisors in the industry to get a better read on what they're doing to thrive in today's topsy-turvy business climate.
Following are highlights from their responses:
Each of us in our industry is the hub of our practice and, like a wagon wheel, we need multiple spokes emanating from the hub to support the hub and make the wheel [our practice] strong. Likewise, through strategic alliances with accountants, attorneys, etc. as well as outreach radio programs, financial workshops, philanthropy/community involvement and a variety of other methods, more people will recognize who you are and what you represent and your commitment to what you do. My practice is thriving, in part due to these difficult economic and volatile times. It is because we bring guarantees and provide financial security to individuals that our practice should be thriving amid all this uncertainty. –Stefanos Loisou
It's been a great year. Submitted business YTD has increased by 166 percent over last year in the same time period. New applications YTD = 80, premium $120,785. I can say unequivocally, the Webinar approach has energized my practice. –Lee Eizenberg, LTCP
My business is thriving in this economic environment because of the marketing strategies used. CPA and attorney partnering is critical as many boomers have developed long term relationships with their attorneys and CPA's and rely upon them heavily for advice and referrals to the proper individuals to help them with their retirement goals. The secret to my success is two fold. One is the great mentoring and support from my fmo. Secondly, by giving back to the communities in which I serve via pro-bono financial literacy workshops, I am slowly becoming the "go-to" person in the area in which I serve. –Barbara Walker, IAR
