Consider this: Just five years ago, Facebook was a small start-up limited to college students and YouTube was still a year away from launching. The Web is constantly changing. And, with these changes, the way your clients and prospects use the Web continues to evolve.
The Web site you had several years ago likely doesn't work in today's online world. Rather than go through the expense and effort of re-launching your site regularly, you can address the constant change by making regular small updates to your site. To help you with this, we've put together a checklist of the eight activities to keep your site updated.
Keep your site current:
? Add new content (monthly)
? Update your home page images (quarterly)
Manage your SEO:
? Track your rankings on target phrases (monthly)
? Review and adjust your target keywords (monthly)
? Update on-site search engine optimization (SEO) based on adjusted target phrases (monthly)
