At ASJ, we like to emphasize the importance of communicating with your clients, and the power that social media can have on your marketing efforts. A recent mainstream marketing campaign highlighted both of these efforts so well that I just had to talk about it here.
I'm sure all of you are familiar with Old Spice. It's a classic product, and frankly I'd always considered it to be something my grandfather would wear – sophisticated, sure, but definitely not young or hip. I thought it was something my husband would age into, when the time was right, but not something I expected him to be using before he turned 50.
And then the Old Spice Man took the country by storm.
His commercials are hilarious. They're very tongue-in-cheek, and some of them are flat-out ridiculous. He often appears riding a horse, taking a bubble bath, lifting weights, or doing other masculine – yet romantic – activities. The ad campaign was genius, and before long a bottle of Old Spice brand body wash appeared in my Gen Y husband's shower.
