Cetera Financial Group announced on Friday, June 18, that it has successfully rolled out AdvisoryOnline 2.0 to its independently managed broker/dealers, Financial Network Investment Corp. and Multi Financial Securities Corp.
Cetera said that AdvisoryOnline 2.0 gives investment advisor representatives of the two broker/dealers a single source relationship and portfolio management dashboard able to deliver advancements in flexibility, analytics and risk controls. The statement reported gains in both efficiency and confidence among advisors using the new platform, freeing them to focus more on client relationships and less on systems.
Using the platform, advisors can sculpt their clients' advisory data through ready-made reports, custom searches and data dashboards that can be exported to Microsoft Excel. AdvisoryOnline 2.0 uses Advent Software's Advent Portfolio Exchange software customized for Cetera. According to the statement, the software is the latest third-party application to be fully integrated into SmartWorks, Cetera's technology workstation that gives advisors access to a suite of financial planning and business-management software.
