Securian Aims To Cut Advisors' Paperwork

June 16, 2010 at 08:00 PM
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Securian Financial Group is offering its top advisors a program that reduces the paperwork the advisor needs to fill out for annuity sales.

Called SmartPass, the program is designed to help streamline the annuity sales process, according to Securian, St. Paul, Minn.

The advisor starts the process by "acquiring" a one-page client data form, or "ticket," from a wholesaler and filling it out, the company says. The advisor then faxes the form back to the company's annuity services area, which uses the data to complete all required forms (except suitability, which Securian says is the advisor's responsibility).

The company then emails the completed forms to the wholesaler, who adds illustrations or sales materials and e-mails or overnights the package to the advisor, the company says.

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