Physicians Mutual Insurance Company, a writer of individual life and health products, is launching an advertising campaign that will include broadcast, print and Web components.
Physicians Mutual, Omaha, Neb., is running a sweepstakes that gives consumers a chance to win a trip to a resort near Dolores, Colo.
The company also is the presenting sponsor of a new Animal Planet series, "Last American Cowboy." The series follows the lives of three real cowboys.