What's not to like about social networking sites? They give you free access to millions of consumers. They give you a mechanism for building relationships with these consumers. And they facilitate easy publishing of your insights, making them the drip marketing system of your dreams.
But the marketing power of sites such as Facebook, Twitter and LinkedIn give compliance officers night terrors. They are so easy to use and so viral that the line between marketing success and compliance
catastrophe is extremely thin. Consider this scenario:
An agent posts a positive statement about Safe Haven Life on his Facebook fan page. Next thing you know consumers come out of the woodwork to disagree. "How can you like them? They ripped (me, my spouse, my mother-in-law, my dog) off!"
