American consumers increasingly are looking to the Web and interactive promotions when making purchasing decisions about their insurance needs, a survey finds.
AIS Media, Inc., Atlanta, Ga., reports that 59% of 200 consumers it surveyed said that, after receiving an insurance offer in the mail, they were more likely to visit the insurance company's website rather than call the company.
When researching insurance options, 32% turn to search engines to begin their research while only 3% use the yellow pages, the researchers said.
