While modern Greece is not exactly the picture of financial health, figures in Greece's more glorious ancient period had some wise observations on human behavior that still hold true today.
Twenty-four hundred years ago, Hippocrates proposed that we are born into one of four primary temperament styles; Choleric, Sanguine, Phlegmatic, and Melancholy. As an effective advisor, knowing how to sell to each of these types is essential to growing your abilities and your business. Adapting your presentation style to each is the first step. Here are few tips on each to get you started.