Boomers: Find out what makes them tick

? Ikes and Boomers still use traditional print media to consume information. However, gaps between older and younger Boomers indicate that the most print media is consumed by older Boomers.

? "Among all media services listed, Boomers were least willing to give up the Internet, versus the top response of the 2008 survey: their cell phone." This reaction is understandable given another of the survey's results: In one year, Boomer's reported time online has increased from 38 percent to 62 percent.

? In the last six months, the majority of persons born between 1934 and 1964 have joined popular social networking sites.

Lori Bitter, president of Continuum Crew, responded to the findings saying, "The aging of America is shaping global marketing trends and no one is fueling the zeitgeist more than Boomers, who are craving a story and a reason to align themselves with a brand. Although they are the 'have-it-my-way' generation, many companies are missing the invitation and the opportunity to personalize their message."