Did you see this commercial?

Commentary February 17, 2010 at 07:00 PM
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The Super Bowl is like a three-ring circus. There's the game, of course. There are also the inevitable "back stories," which this year touched on Drew Brees' unlikely path to New Orleans, Peyton's dad Archie and their New Orleans/Indianapolis story, and of course, players with ties to the devastated island nation of Haiti. Finally, there are those commercials, replete with milkaholic talking babies, caskets full of chips and octogenarian Betty White getting tackled during a pickup football game.

With all of the hoopla surrounding the big game you may have missed the 20-minute "commercial" featuring the President. Of course, that is just one of a series of commercials that runs every day in America. The President got the Super Bowl spot, but others in the long-running series feature politicos of both parties.

Unlike the past years' political catfight over health care, this one runs continuously on C-SPAN. Oh c'mon, you've seen it. You remember – people all dressed up and pontificating in ornate, but empty chambers; folks with gavels and endless Byzantine rules that are incomprehensible by we lesser mortals. Yeah … that's it … it's the commercial with the lowest ratings among all American demographic segments. It's Congress!

But it is a commercial, after all. And just like those Super Bowl commercials where the man in the casket isn't really dead, or it isn't really Betty White being tackled into the mud puddle, this one isn't really about governance. It's really a commercial for term limits. Are we ready to buy yet?

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