A Risky Business

February 14, 2010 at 07:00 PM
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An article in the February 1 issue of the Wall Street Journal cites a problem companies face when trying to implement wellness programs for their employees. The problem raised in the article is the difficulty in gathering relevant information without violating federal law. Such laws prohibit obtaining information of a genetic nature–in particular, family medical history.

Despite the fact that participation in these programs is voluntary, the practice whereby employers offer incentives to do so, make the plans illegal. This is typical of attempts by government to inject itself into insurance programs where pricing to risk is prevalent. Benefits of such pricing are ignored in the pursuit of the goal of one price for all.

Worksite wellness programs are a proven method of reducing the costs of medical care. Side benefits are increased productivity and healthier lifestyles. Programs such as the ones referenced in the WSJ article should be encouraged rather than stymied by government regulation. But then, this is not new–state and federal mandates have often been counterproductive insofar as healthcare costs are concerned.

In many ways this interference is part of the assault on the concept of pricing health insurance to the risks involved. Interestingly, property and casualty insurance has not had to endure this kind of attack. Everyone seems to understand that fireproof buildings with a lower risk for fires should not have to pay the same rate as those presenting a greater risk. Drivers with bad habits (drinking, spending, etc.) understandably present a higher than normal risk and extra charges for insurance are tolerated.

But not so with health insurance. At all levels of government, regulatory, judicial and legislative curbs on this principle abound. Unisex mortality and morbidity tables, mandated benefits, one-price-for-all theories–they all serve to flatten or eliminate the risk curve. Bad habits and unhealthy lifestyles of the insured are ignored in the pursuit of one price for all. The advantages of eliminating risk in pricing are loudly acclaimed, whereas benefits that may be derived from underwriting are seldom mentioned. But they can be very important to the individuals affected as well as to society at large.

Mr. Jones applies for life insurance and is required to take a physical examination. The physical reveals that he is overweight–no great surprise. Subsequently a policy is issued with an additional premium commensurate with the extra risk. Mr. Jones finds the additional premium distasteful, but also a wake-up call. He goes on a diet and exercise program and ultimately both the fat and the extra premium disappear.

Mr. Smith takes the physical required for new insurance on his life and because it discloses that he is an uncontrolled diabetic, his application is denied. Stunned by this news, he places himself under a doctor's care. His diabetes is brought under control and Mr. Smith is able to buy insurance, albeit at a rate consistent with the risk he presents. Another wake-up call that will no doubt also improve his life expectancy. As a sidelight, insurance examinations have always been a major factor in discovering diabetes among unsuspecting people. Today, with obesity a national problem, this is more important than ever.

Mrs. Smith, unsettled by the news given her husband, also applies for insurance. Alas, her blood pressure is 156/92. She has hypertension, the silent killer, and a second shock rattles the family. A rated policy is issued with a consideration letter advising that the company would be willing to review her case in a year and make a better offer if her health has improved. Under her doctor's care, her blood pressure is brought down to normal and one year later the extra premium is removed.

Pricing according to risk has in each of these cases benefited society. First, lives were saved or at least extended. Without the incentive to lose weight, Mr. Jones likely would have grown heavier and had a less enjoyable life. Absent this early detection, the Smith family might have faced serious medical expenses, possible disability from stroke or heart disease and/or shortened lives. The "invisible hand" of Adam Smith fame works again to sort out problems in a free market system. It is far better to manage risk than to ignore it. But first you have to discover you are at risk.

In all lines of insurance, pricing according to risk has served the public well. It has provided rates that are fair to all insureds, and in doing so, created an incentive to take better care of our lives and property. It would be impossible to accurately measure this concept's full impact, but, without a doubt, it has been considerable.

But there are some people so impaired that pricing a policy to the risk they pose would be economically impossible. In many cases this occurs through no fault of their own. A large employee group may be able to absorb a few such cases without bumping the premium too high for everyone else; smaller groups may not be so fortunate.

The costs associated with such cases would probably be best borne by society at large rather than through private plans. This seems to me a more logical role for government than upsetting practices and plans that have served the public well for many years. It's a risky business.

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