What Widows Want From Their Financial Professionals

Commentary February 01, 2010 at 07:00 PM
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How do new widows and widowers feel about the services and products of financial professionals who assisted them during the early months following the death of a spouse?

Conversations with many survivors of my own acquaintance have led me to the following conclusions. To be sure, these are not survey-level results; but the views summarized here are so universal as to be astonishing.

The survivors want help filling out the formsbanking, insurance, brokerage, employee benefits, etc.

That sounds pretty simple, but apparently it's not as common as one would think. Many professionals just deliver e-mail or fax documents requiring changes, with x's marked for the survivor to fill in.

Guess what? Many survivors say this is an overwhelming task because the memories keep intruding. Others say they were not sure what name or number to insert in the marked areas, because the form wasn't clear. Still others couldn't find the necessary information, and fretted over what would happen if it never turned up.

The survivors want help with acting on the end-of-life documents and bills that arrive over the first weeks and months.

They say they did make calls–to the human resource department of the employer, the bank, the planner, etc.–but they didn't always reach someone who could assist. That meant calling again, but this was emotionally exhausting–because of painful reminders of the loss–so they would often put it off. As a result, the piles of mail grew and the documents languished. Family members were not always available to help or capable. What these survivors wanted and needed was a "reliable someone" to help get them back on track.

The survivors want help with securing the benefits due them.

That includes life insurance, 401(k), and the rest. It's worth noting that most widows and widowers I know did not have any trouble with securing the death benefit proceeds of the life insurance. Simple bank accounts were not a problem either. But obtaining access to investment accounts, including the 401(k), was not always a slam dunk.

A related problem: Several survivors say they struggled over how to rename the various accounts (and account beneficiaries) they took over. Some set it up any old way "just to be done with it," and the financial institutions put the changes through no questions asked. But later, an attorney or other advisor told them the change was not in their best interests, so they had to go back and fix it. People having this problem really wish the financial provider had recommended they speak with an advisor first, before making any changes.

The survivors want to understand the financial products and advice being offered to them.

This is a biggie. Some survivors say their financial advisors and intermediaries did offer simple accounts and products at first, and some did recommend just staying in the existing products for a while, until things settled down. Kudos to those advisors. As the grief experts say, "no big changes for at least a year."

However, other survivors tell of being offered complex products right off the bat–products the survivor neither understood nor could pronounce.

We're talking stocks, bonds, mutual funds and annuities here. We're talking equity-linked products, indexed products and ETFs. We're talking bridge products and insurance with investments, i.e., variable policies. [By the way, apparently no survivors were offered an income annuity--which might have been a simple solution to some of the financial issues.]

Furthermore, some advisors took an "I'll handle this for you" approach to money management. According to the survivors, these advisors would "highly recommend" an asset allocation structure that the survivor felt unable to evaluate, or a liquidity level for basic needs that the survivor doubted was enough or worried was too much.

Amazingly, many survivors–even those comfortably well off and/or well educated–say they felt powerless to ask questions, protest, or delay that advice. Why? "I didn't want to seem ignorant." "I just wanted to get it over with." "Because we always used that advisor."

In retrospect, most blame their powerlessness and confusion on their grief. They were just too weighed down by the loss and the transition to think clearly or make wise financial choices.

If do-overs were possible, they say, they'd want the financial professionals and providers to be clear, simple and supportive; and any new products offered to be something absolutely needed right now and to be something they can understand.

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