In the old days, bankers only wanted to do business with rich people. If you needed a million dollars, you could never get it from a bank. But if you already had a million, there were plenty of banks willing to lend you another one.
The poor lived hand to mouth and the middle class mostly took out loans at a credit union or a local S&L. Going into debt was a major decision for many American families, and mortgages and auto loans required a thorough background check and income assessment — not to mention a hefty down payment that would fully protect the bank against default. Credit cards were something the upper middle class flashed at a store or restaurant, sending a respectful hush over the rest of us.
It all began to change with deregulation in the 1970s. Importantly, banks and credit card issuers were allowed to set their own interest rates, often disregarding old anti-usury laws. In particular, in 1978, the Supreme Court struck down interest rate limits on credit card debt. All of a sudden, financial institutions could put a price on the risk they were taking.
However, this didn't lead to the customization of credit — a situation in which each borrower gets assigned his personal risk-adjusted interest rate, based on his unique risk parameters. That wouldn't have worked, anyway, because a borrower with a high risk profile would be assigned extremely high interest rates, making default a self-fulfilling prophesy.
Moreover, banks sell products in which risk gets pooled. This means that in any group of borrowers there are those who pay their debt on time, as well as deadbeats. Statistics estimates the percentage of deadbeats in any group. The larger the sample and the longer the time frame the more accurate the forecast will be. A single interest rate on a product then takes into account the likely percentage of defaults and restructurings, as well as a nice profit for the lender.
In other words, a very large number of people who service their loans on time will subsidize those few who don't. No one objects, since it is impossible to tell beforehand who will end up in financial trouble. Thus, the democratization of credit began.
The Insurance Model
Banking shifted to an insurance model. A company that sells fire insurance, for instance, doesn't expect all the insured to avoid fires. It just knows from historical data what percentage of homes burn down every year and what the average damage from a fire adds up to. Based on those calculations, it determines the insurance premiums it charges.
By adopting this model, bankers stopped worrying much about checking borrowers' credit history or employment situation. They even dispensed with collateral. Credit cards became as common as McDonald's. Pre-approved credit cards began to be distributed by direct mailing, and substantial credit lines were offered on demand. With interest rates of 25 percent a year and more — plus various delinquency and late payment fees — it seemed the credit card issuers pretty much expected mass defaults.
As democratization extended credit to poorer and poorer households, some banking products shifted from a fire insurance model to a life insurance model. In the subprime residential mortgage sector, bankers seemed to be laboring under the assumption that all such loans would sooner or later default. The question was when. This extremely risky segment of borrowers couldn't begin by paying the full interest rate required by its risk parameters and had to be started with low teaser rates instead.
Basic Mistakes