Hop on the boomer train

February 01, 2010 at 07:00 PM
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We've weathered many economic storms. We hustle to build sales when times are rough and tough. But when the tides turn, we quickly forget lessons learned and go back to the way we used to work. We slow down, wait for the phone to ring and believe that the economy, and our business, will forever boom. Will we make the same mistakes again?

Some good news did surface during this last downturn. People talked, they wanted to connect and exchange creative ideas. They challenged conventional thinking and adopted new ways of working. Continuing this exchange of ideas in a slowly growing economy is essential. I heard one advisor with a progressive, referral-based business say that he loved this recession! His business was up 50 percent from last year.

So now we're faced with a tremendous opportunity: We have an unparalleled client base that needs our services. Position yourself for the rebound. The boomers are here and more are on the way. Now's the time to work hard, work diligently, work with purpose and make sales. Use anything and everything to boost your sales and ensure that you land great clients so that you, too, can look forward to an early and wonderful retirement.

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