They say that time changes things, but you actually have to change them yourself."
– Andy Warhol
The holidays are behind us and the new decade has begun. Now is a great time to encourage your clients to take stock of the things that are most important to them and advocate a family gathering in order to do so. Why? Because children grow up thinking of family and money as a given. As adults they come to understand how much Mom and Dad sacrificed to give them the opportunities they now appreciate.
A very valuable concept I've learned is that as baby boomers age, they don't feel that they are getting older. In their mind's eye they actually feel younger than their chronological age, compared to previous generations. What does change as they age, however, are the things that are important to them.
The fear of the unknown
For example, seniors may be in their 60s and 70s, but if you ask them, they feel they're in their 50s and 60s. They may see adventure ahead with family or choose to pursue a hobby or continued education. Clearly age doesn't matter! The shift in priorities over time is what truly matters.
