The launch of a professional, well-designed site is only the first step in harnessing the power of the Internet to help attract clients and build your business. The effectiveness of your Internet marketing efforts will be severely diminished unless you take positive steps to ensure that your Web site consistently appears in the first few pages of search results in the major search engines. Search Engine Optimization (SEO) utilizes an interrelated series of activities that seek to improve your site's ranking on major search engine result pages by promoting your site based on its content and purpose.
Optimizing your Web site can significantly increase your online visibility and dramatically improve the ability of your site to attract your target audiences. It has been documented that 85% of all new Web traffic comes from search engines and that 81% of that traffic comes from the first three pages of results.
Internet search engine activity is driven by keywords, the words or short phrases that Web users enter to find the information they need. Therefore, effective search engine optimization begins with extensive, yet focused research to select keywords that will attract qualified traffic to your site. These keywords are then integrated into the site using a variety of page elements and coding techniques, such as page titles/descriptions and meta tags/alt tags, that help the search engines to properly categorize and rank your site.
