Cupid as a life insurance industry spokesman

Tying that need to America's obsession with Valentine's Day makes a lot of sense. Why shouldn't life insurance garner some of the country's early-February consciousness alongside all the florists, restaurants, confectioners and jewelers? Would you argue that the gift of life insurance does not equate to a more valuable expression of love than two-dozen overpriced red roses that will be gone forever in a week? OK, I get that it isn't as romantic or sexy as some traditional Valentine's gifts. But when you explain it in the right context, life insurance really does make a compelling Valentine's Day gift that will be appreciated and valued long after Feb. 14, 2010 passes.