From the SEC's Schapiro, Almost All the Right Words on Fiduciary

Commentary January 18, 2010 at 09:32 AM
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Much is being made of SEC Chair Mary Schapiro's testimony in front of the Financial Crisis Inquiry Board on January 14 regarding her comments about the reregulation of financial advisors. About a fiduciary duty for advisors, Ms. Schapiro said: "When investors receive similar services from similar financial service providers, it is critical that the service providers be subject to a uniform fiduciary standard of conduct that is at least as strong as exists under the Investment Advisers Act [of 1940], and equivalent regulatory requirements, regardless of the label attached to the service providers."

To be fair, her remarks do sound a lot like the position that I and other observers have been advocating, namely, that simply eliminating the "broker exemption" to the '40 Act, would greatly benefit the public. Without that exemption, brokers would have to register as investment advisors, and become subject to all the obligations that RIAs currently have, including a fiduciary duty to their clients. This would indeed be the most beneficial advance in protection for financial consumers in 70 years.

But don't be fooled: Just because a quick read of Ms. Schapiro's remarks sounds like a win for consumers doesn't make it so. To my mind, the most important part of her testimony comes in those three little words: "receive similar services." In other words, brokers should be regulated as RIAs "when they give advice," and conversely, not held to an RIA standard when they don't.

This is, not surprisingly, hauntingly similar to the position of SIFMA and FINRA: brokers should be subject to a fiduciary duty "when they give advice." That will lead to great parsing of when brokers actually give "advice" and, if the brokerage industry has its way, will lead to brokers sometimes having and sometimes not having a fiduciary duty to the same clients. This, of course, is hard to distinguish for the current state of affairs in the brokerage world, because it is exactly the same–business as usual. When brokers give you advice, they have a duty to put a client's interests first. But when they implement that advice by selling a high-priced, and/or heavily loaded, and/or proprietary, and/or mediocre product, they have no such duty.

A genuine fiduciary standard would require financial advisors to always put the clients' interests first. Anything less is a sham. Unfortunately, Ms. Shapiro, like the rest of the securities industry, doesn't seem to be on board with the highest level of financial consumer protection.

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