In response to:
"Why social networks won't build your business"
This article is loaded with the absolute truth! There is a lot to be said about human contact, and most seniors, if they can't see your eyes or look in your face, they will not do business with you. Technology is great, but it is very cold. Personal contact is the warm and fuzzy that we are looking for. When you meet with a client or prospect, they can tell if you care or not. There is a saying in the insurance world "no one cares how much you know until they know how much you care," and without the human contact there is no "caring." One of the many things that is taught in the CSA program is that seniors think differently and have their own set of rules that they live and make decisions by looking into another person's eyes is one of those die hard and fast rules.
Michael Waiters
