This isn't Plato's "Leisure Class"

That the newly adult children of baby boomers might feel liberated to outdo the exhibitionistic exploits of parents who danced naked at Woodstock or streaked across campuses in the 1970s shouldn't surprise anyone. The important difference is that today's moments are virtually guaranteed to be instantly and irrevocably etched in the online annals of our pop culture.

Readers of my Wealth Manager article, "Majoring in Risk Reduction," on the risks wealthy college students face, already have some appreciation for the danger the young, wireless and well-to-do increasingly encounter. Still, on this subject, I'd argue our modern day philosophers–bloggers–should do more to sound a warning. The "Net Generation" needs to be constantly reminded that to whom much is given, much can be taken away, both financially and in terms of reputation. For those who came of age during the 1990s, that can be very difficult to accept after being subjected to a steady stream of reality TV programs in which participants gladly share all about themselves in exchange for nominal wealth and fleeting celebrity.

Wealth managers, too, can help protect their clients. The message to them and their children must be simple: Value your privacy and the privacy of those you love, and use discretion in revealing yourself to the wider online world. It is, as you might expect, a message that should be delivered in private, and with the utmost discretion.

Andrew McElwee, ([email protected]), EVP of Chubb & Son and COO of Chubb Personal Insurance, is a regular contributor to Wealth Manager.

Read more Managing the Risk articles and blog posts

Majoring in Risk Reduction September 14, 2009 Wealth managers who've readied clients financially for sending a child to college face an even harder task: Helping them prepare for the increased risks their kids will be shouldering away at school….
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Playing It Safer May 19, 2009 Being "the one who dies with the most toys" isn't quite the measure of success it once was. One can give credit to these hard times for the healthy change. …
The Emperor's New Swimsuit April 28, 2009 Amid today's receding economic waters, such indecent exposure isn't exclusive to those who risked wealth on supposedly can't-lose investment opportunities. …
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Wired for Trouble March 01, 2009 Technology that does more harm than good is a familiar sci-fi theme. For people who can afford the best, however, truth often proves scarier than fiction. …
When Home is Where the Employees Are February 01, 2009 For most people, the twin challenges of managing professional and personal risk are separate and distinct. Clients who rely strongly on domestic help are not most people, however. …
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