Working with female clients? It might help to know the characteristics of women life policy owners that were recently uncovered in a May 2009 survey.
Women who plan for their financial future are happier and more confident than those who don't, the survey found. It also found that women who own life insurance have the following qualities:
–Are more confident they will achieve their goals: 43% of insured women are confident of this, vs. 34% of uninsured women
–Are more confident in their decision making: 42% vs. 34%
–Look forward to retirement: 78% vs. 68%
–Believe their opinion is important: 86% vs. 80%
–Look forward to new challenges: 86% vs. 79%
–Enjoy taking charge of situations: 56% vs. 49%
Source: A May 2009 study of 600 women nationwide undertaken for Penn Mutual Life Insurance Co. and conducted by the Cicero Group, Salt Lake City, Utah. click here for more
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