Insurers continue to send more direct mail to baby boomers than to younger consumers.
During the 12-month period that ended in June, the average amount of health insurance direct mail going to the "Generation X" U.S. residents born from 1965 to 1976 was 15% lower than for baby boomers. The amount going to the "Generation Y" consumers born from 1977 to 1987 was 25% lower, according to researchers in the Chicago office of Mintel International Group Ltd.