Corporate managers are trying to stretch communications budgets by making creative use of media such as blogs and message boards.
The International Association of Business Communicators, San Francisco, and Buck Consultants, New York, a unit of Affiliated Computer Services Inc., Dallas, have published that finding in a summary of results from a survey of 1,500 staffers at large and midsize employers.
About 52% of the survey participants said their companies' internal communications budgets have fallen in the past 12 months, and 35% said their internal communications staffs have been reduced.
