Sales of individual long term care insurance policies were down in the first quarter, according to LIMRA International.
New LTC insurance premiums fell 34%, to $103 million in the first quarter, down from $154 million in the first quarter of 2008.
New lives covered fell 32%, to 48,438, from 69,316.
"Even on the best of occasions, long term care has been struggling to grow," says Catherine Theroux, a spokeswoman for LIMRA, Windsor, Conn. "In this economy, it has been hit especially hard."