DiSylvester: Companies all have segments they're good at. Look at those 1-3 areas you're really good at and focus on those. Also, if you think about it, look at the marketplace, not just the product. You'll find solutions in the marketplace.
Pfeifer: A company needs to have a plan for product development. They need to really assess it critically, and assess what works.
Secondly, in this environment, it would be easy to hunker down and not be creative … just hold onto what you have. However, this could be a great opportunity. If the competition is in the fox hole, it's a good time for someone to spread their wings and take advantage of the situation.
On 2008 sales:
Pfeifer: 2008 sales were down. But 2007 sales levels created a tough benchmark. If you put it into perspective, the 2008 sales figures were competitive, considering we were faced with possibly the toughest environment globally, ever.
