Providing retirement income support certainly involves a great degree of technical analysis. Yet there are also the more personal issues that must be considered when developing any retirement plan. Among the many challenges for an advisor serving retirees is going beyond the basic retirement math to uncover the true needs of each client. To create an effective plan, advisors need to uncover those issues that clients may be unable to readily articulate, but which loom beneath the surface.
Getting Personal
Our work with leading advisors serving retirement clients suggests that these practitioners dedicate an exceptional amount of time and effort to discovery, or identifying both expressed and unexpressed client needs. The process these advisors follow is worth considering as more practitioners shift their focus to retirement support.
The transition to retirement is a challenging journey for many clients, with significant personal and emotional issues intertwined with financial uncertainty. Prospective retirees often have few role models for this transition and turn to their financial advisor for support. It is through the discovery process that advisors identify the true needs, fears and desires of retirement clients. Too often, advisors find that prospective retirees have just a cursory understanding of the issues and challenges found in retirement. Many clients are able to voice only basic questions or expressed concerns, and are unable to articulate their underlying expectations and concerns.
The discovery process differentiates leading advisors, who use their experience and expertise to gain a full, integrated assessment of the client's singular situation. Most retirement-focused advisors are highly skilled at eliciting information from prospective retirees on both financial and personal issues. And it is through the discovery process that the bond of trust begins to form within the client/advisor relationship.
The discovery process serves as the foundation for creating action steps and a plan. As one advisor stated, "Dialogue and conversation around what retirement looks like for the client are crucial." Most advisors use the discovery process to identify the clients' goals for the future.
These goals may include travel, funding education for grandchildren, starting a business or leaving a charitable legacy. Advisors also explore general attitudes and past behaviors, especially as they relate to money, spending and risk. In most cases, advisors follow a formalized process for discovery involving the following elements:
o Qualification – Advisors often pre-qualify their prospective retirement clients on multiple factors. Advisors want to avoid engaging clients with unrealistic expectations, excessive spending habits, or who are chasing top performance. Pre-qualifications are often done on the phone or in a 30-minute interview.
-Face to Face Consultation – Face to face consultation is essential and typically involves at least two meetings. The initial meeting is focused on getting to know the prospective client and establishing rapport. The discussion is focused more on understanding the client's goals and assisting them in envisioning retirement, rather than on solving a specific financial issue. The advisor conveys their philosophy, process and approach to serving retirement clients. They may also provide the prospect with a questionnaire to fill out prior to the next meeting. The second meeting is more focused on data collection and agreeing on the goals and priorities that will underscore the retirement plan.
– Spouse – In virtually all situations, advisors include the client's spouse in the discovery process. Many advisors have learned that husbands and wives often share differing views on money, retirement and what they expect for the future. Reconciling these differences early on can avoid significant detours and additional workload. As one advisor stated, "Not including both of them in the discovery process only causes more effort and more headaches for me down the road."
